Excertos do artigo "Executive Insight" - Guy Laurence, CEO da Vodafone UK:
“We were brought up to believe more data was good, and that’s no longer true,” he argues.
Laurence refuses to read reports from his product managers with more than five of the vital key performance indicators on them. “The amount of data is obscene. The managers that are going to be successful are going to be the ones who are prepared to take a knife to the amount of data… Otherwise, it’s like a virus."
“Where did it all go wrong?” he continues. “My kids weren’t taught that huge volumes of data were great. Was there a university professor who stood up and said, ‘If you have over 100 indicators you’re a good boy’? Because whoever that professor is, we need to shoot him.”
"When NASA first started sending astronauts into space, they quickly discovered that ballpoint pens wouldn’t work in zero gravity. To combat the problem, NASA scientists spent a decade and $12 billion developing a pen that writes in zero gravity, upside down, underwater, on any surface and at temperatures ranging from below freezing to 300°C. The Russians used a pencil."
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